About Wadgee

Born from the Little Moments That Matter Most

Our Story

The name Wadgee started as a happy accident. Our founder Laura’s nieces couldn’t quite say her name. “Lau” became “Wa,” “Ra” became “Dgee,” and the nickname stuck.

It became a term of endearment—a reminder of how kids have a way of creating magic in the smallest moments. That spirit is at the heart of Wadgee: celebrating the sweetness and silliness of family life, while recognizing that it’s also a lot.

Wadgee began with a simple idea: parents deserve more time for what truly matters.

Because between the sleepless nights, the bottles, and the binkies, there’s a quiet exhaustion that comes from trying to get every choice right. You spend even more time trying to find the best baby products on top of every other decision you have to make.

Parents deserve that time back. Time to laugh at those “wadgee” moments—the giggles, the chaos, and those once-in-a-lifetime firsts. That belief sparked Wadgee, created to help parents spend more time with their babies and less time shopping for them.

At Wadgee, we put the care back in baby care shopping.

Our mission is to transform the overwhelming world of baby shopping into a curated, transparent experience that helps parents feel confident in every choice they make. We do this through careful curation, honest guidance, and a commitment to values that put families first.

Every bundle, every article, every product on Wadgee is designed to give you confidence, peace of mind, and more time with your little one.

Our Values

  • Be Transparent

    Parents deserve honesty. We’re upfront about how every product is chosen, why it’s here, and what makes it worth your trust.

  • Act Responsibly

    We partner with brands that prioritize safety, sustainability, and ethical practices, so every purchase supports what’s right for families and the planet.

  • Support Each Other

    We’re creating a space where parents can learn, share, and find encouragement and where every purchase helps support families in need.

Brands We Carry

We partner with brands known for quality, safety, and care. Every product we feature is thoughtfully selected for how well it works in real life and how responsibly it’s made.

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The Future Looks Bright

As we grow, our commitment will always stay the same: to make life simpler for families and better for babies everywhere.

That means continuing to expand our eco-friendly product lines, deepening our community initiatives, and ensuring every step of our growth remains ethical and transparent.

Our success is, and always will be, defined by how we support and care for families, giving them more time for the moments that matter.