Baby essentials chosen with care

Save hours of searching for the perfect baby care products. Spend that time with your little one instead.

  • Vetted for Product Safety

  • Recommended by experts

  • Trusted by parents

You have a million options online, and the decision fatigue is no joke. What you really need is an easy way to find baby stuff you can trust.

New parent life is magical… and also exhausting. You’re running on three hours of sleep and still making 10,000 decisions before lunch. Comparing endless choices for baby products on top of that is just too much.

The time we spend with our babies is precious. Of all the things that might exhaust you, finding the best baby care products shouldn’t be one of them.

Putting the “care” back in baby care shopping.

Made for parents of babies under two, Wadgee was founded by a mom who’s been through the sleepless nights and endless choices. We know that the first years aren’t easy, and every parent deserves a little backup. That’s why every product here is chosen with care—to make life simpler for you and better for your baby.

  • Carefully curated

    All products are hand-picked and recommended by humans, not algorithms, with reviews vetted for authenticity.

  • Built to give back

    Every purchase supports your baby and helps another in need, with a portion of every order donated to Alex's Lemonade Stand Foundation.

  • Eco-friendly & ethically operated

    We make it easy to shop eco-friendly options and operate with transparency, so you can feel good about every purchase.

The Wadgee Way

1

Find trusted recommendations for baby care products, including handy, pre-arranged bundles for every stage of your baby’s development.

2

Make quick, confident decisions and place your order. You can also set up auto-ship delivery for the products you use most.

3

Get back to your baby and make the most of these magical newborn months.

Every Purchase You Make Helps a Family in Need.

Wadgee donates 2% of every sale to nonprofits who support children and families. Currently, our focus is on Alex's Lemonade Stand Foundation for Childhood Cancer, and we'll be adding more soon!

Spend less time scrolling and more time snuggling.

Wadgee simplifies baby care shopping so you can make confident choices in less time. These first years with your baby only happen once. We want to help you make the most of them.